- Press release
The Avatars, a 52x24’ live action series targeting the international market and produced by Boomerang TV Group, Fly Distribuzione and Brave Films, has had its premiere in the UK and in the US.
The series had its first broadcast in the UK in July, and airs Thursdays at 5 p.m. on ITV. In the US, it launched on September 4th and airs daily at 4 p.m. on Galavisión (Univision group)¾one of the most popular Spanish channels in the US with more than 65 million household views.
The series has seen success across key international territories including Germany (Kika), Italy (Disney Italia), Brazil (Gloob), South Africa (SABC3), and Nigeria (Cool TV) and in Eastern Europe, namely Hungary, Romania, Moldavia, the Czech Republic and Slovakia (Chello Central Europe) and Poland (Teletoon +).
"The Avatars" is shot entirely in English, so the actors were cast in New York City. Tyler Young, a promising young actor with a background in theater, plays the lead. Other cast members include Gabi Carruba, a contestant on the 11th "American Idol", Kirk Bonaci, India Coombs and Malcom Xavier. During a second stage of production, popular actress and singer Lucía Gil (La Gira, Violetta) joined the talented cast.
Three teenagers who share a passion for music dream of becoming world-famous rock stars. Yet despite their talent, they face constant rejection - record labels keep telling them they’re too young. Everything changes when JP’s sister, Lou, suggests they create a virtual band: “The Avatars”. The group becomes an overnight internet sensation, but the kids can’t reveal their true identity and are forced to live a double life.